Customer experience management is at the top of the Australian CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of “good” customer service vary greatly between organizations and their customers.

Therefore, selecting the right technologies and new business models that deliver seamless customer experience, and effective use of data are critical elements of your end-to-end CX strategy, to gain customer trust and achieve desired business goals are critical.