If you’re like the marketers we know, you probably spend an inordinate amount of your waking (and sleeping) hours asking yourself questions like these.

But answering them? That’s another matter. For too many years, marketing has suffered a serious accountability problem. Until now.

Enter the marketing data lake. It’s a pioneering big data approach to marketing that could help you unlock unprecedented customer insight.

In just over 200 pages, this book shares the experience of our own Informatica marketing team as they set up a marketing data lake to help them achieve that elusive single customer view.