When organisations start thinking about big data, IoT and analytics, many go looking for a technology solution that will yield big-bang results.

The fact is the big data conversation needs to be about economics – business objectives and creating value – not about technology. Since you know how your business works and what it needs to produce to remain competitive, you already understand business economics and the creation of wealth or value. Therefore, you are ready to reframe your thinking about big data.

Learn how to make big data about economics and drive value for your business with the use-case-by-use-case approach.