Finding the right answers to specific business questions in real time requires flexibility and power — and it’s exactly what Adobe Analytics delivers. You can quickly and easily create an unlimited number of ad hoc reports and apply any combination of calculated metrics. It’s a stark contrast to other analytics platforms, like Google Analytics 360, that only permit limited ad hoc reports and impose a sub-optimal, one-size-fits-all solution.

Learn more about this reporting and other differentiating features — including artificial intelligence, customer journeys, audience segmentation, and actionable insights — in Adobe Analytics vs. Google Analytics 360: An Enterprise Solution Comparison.