The advertising technology industry is rapidly changing as is the technology that powers it. All too often, digital advertising is delivered in silos, using disconnected technologies and measurement approaches by independent teams. Yet, the convergence of advertising and marketing technology has reached a point where advertising can be delivered as a puzzle piece that completes the broader customer-centric strategy.

Join Tom Braybrook, Strategy & Solutions Lead, Adobe APAC, as he dives into the key integration capabilities between advertising and marketing, as well as how differentiated customer experiences can be delivered across all channels.