Omnichannel analytics is still a challenge for many businesses, but as the market gains maturity the interaction analytics programs of today are reaching outside the contact center and into the much larger picture of the customer journey. This white paper explores what the new customer-centric paradigm demands, and why customer journey analytics is the next best addition to any businesses’ toolset.

Read on to learn how you can be more successful bringing customers the experience they expect when interacting with your business, digitally or otherwise.