Based on the growth trajectory of the past three years, this year’s Double 11 Shopping Festival looks set to be yet another record-breaking year. However, the value of Double 11 extends well beyond to the other 11 months of the year. The real opportunity of Double 11 is the oceans of data that retailers collect through this one-off event, providing an opportunity to understand their customers and their buying patterns better.

On November 19, 2019, Alibaba Cloud together with industry partners will share with you on the promise of cloud computing and big data to help you achieve significant sales growth.