F5® BIG-IP® Cloud Edition™ was built to help network operations teams and applications teams collaborate more effectively in the rapid delivery of secure, appropriately supported applications. BIG-IP Cloud Edition simplifies and centralizes core device and app services management functions like setup, licensing, upgrades, analytics, and scaling. Operations teams can easily define a self-service catalog of application services that developers can then access, on demand, via a dashboard or API call. These services are defined, updated, and deployed for each application in contrast to the traditional, consolidated model in which a single Application Delivery Controller (ADC) supports multiple applications.