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E-book - Technology Spurs Shopper-Centric Retail
Consumer behavior; how, when and where people shop, is always changing. Good retailers know this and adapt to the change in the short term, while predicting where it will lead in the long term. Retailers are using technology to drive their “Shopper-centric” philosophy. They are deploying mobile devices and IoT endpoints across the entire supply chain to reduce prices, increase visibility and create a faster, seamless shopping experience in the store, online, and through any other channel.