Enterprise Applications | BI and Analytics

Forging the Future of Customer Experience - CMO Council and Teradata Research

To elevate CX, marketers know they must move beyond gut-driven activities and towards data-driven campaigns with measurable outcomes. But how far have they come in delivering on those data-driven dreams? According to a new report from Teradata and the CMO Council, "Forging the Future of Customer Experience," only 3 percent of marketers believe their organizations are effective in turning their customer data into insights and actions, while a shocking 36 percent admit they just don't have the data to know their consumers - let alone anticipate their needs.

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