Within the banking industry, marketing offers have to navigate a fine line between risk, timing and profitability. The massive proliferation of customer data, complexity of decision criteria, and shifting priorities all place a substantial burden on the decision rules system powering these offers, and any lag in performance can reduce, if not nullify, the benefit of using such a system.

Download this white paper to learn how one mid-sized financial services institution deployed a decision rules system based on FICO Blaze Advisor® DRMS technology, in under two months.