Akamai
Internet Retailing: Protecting Personal Data While Enhancing Customer Engagement

Customer data is the heart of digital retail. It allows brands to better engage customers throughout their buyer’s journey, fostering brand loyalty and ultimately driving revenue.

But in order to build and maintain customer loyalty, brand trust is critical. Brands must prioritize data security and consent management without compromising customer experience.

This new white paper from Internet Retailing and Akamai covers a range of customer identity topics, including:

Overcoming consumer registration challenges and data silos
How to action data privacy security and compliance without sacrificing experience
How your industry peers manage customer data and the challenges they face
Key customer identity management strategies to adopt for the future

Posted Date: June 17, 2020
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