Salesforce.com
Moments Made by Marketing - How to bust marketing myths by paying attention to the data
3 Feb 2021 - 8:00AM SGT; 11:00AM AEDT

When doubters said that SMS marketing would overwhelm and alienate customers, construction, property and finance company ABN Group pushed ahead and found the opposite was true.

Paying close attention to what works in retail, the ABN marketing team struck gold. They found that customers who received SMS marketing gave the company the highest net promoter scores.

Posted Date: January 18, 2021
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