The critical component of any CX strategy is: emotion – demonstrated conclusively by Forrester research. But which emotion? And how do you break through siloes to scale delivery of these emotional experiences? And crucially – how do you rewire your organisation to win ongoing customer loyalty? Join Oracle for an interactive discussion with their guest speaker, Tom Champion, Forrester’s Customer Experience Senior Analyst for Australia & New Zealand and Kristi Mansfield, Oracle’s Director CX Strategy & Transformation.