BCG and Salesforce collaborated to understand more about customer expectations of government. Our research explored what shapes customer experience when dealing with governments, the role of trust, and the opportunity for governments in Australia and New Zealand to transform service delivery. We surveyed more than 1,600 customers and interviewed 20 government leaders from across A/NZ, and the findings show the important relationship between customer experience and trust.Join Salesforce live in Parliament house whilst we broadcast the research.
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