Amazon Virtual Private Cloud (Amazon VPC) gives AWS customers the ability to define a virtual private network within the AWS cloud. Customers can build services securely within an Amazon VPC and provide access to these services internally and externally using traditional methods such as an internet gateway , VPC peering, network address translation (NAT), a virtual private network (VPN), and AWS Direct Connect. This whitepaper presents how AWS PrivateLink keeps network traffic private and allows connectivity from Amazon VPCs to services and data hosted on AWS in a secure and scalable manner.