In today's data-driven world, gone are the days of go-with-your-gut style marketing tactics. Yet many marketing teams still struggle to combine and understand customer, campaign and sales data into one unified, 360-degree view.

In this white paper, you’ll learn how to select the best metrics for marketing dashboards; ways to measure and share live channel performance; how to blend data from multiple channel sources; and how real marketers use interactive dashboards for better decision-making.