Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager.
Whether you’re evaluating your social...
The pace and evolution of business intelligence solutions means what’s working now may need refining tomorrow. From natural language processing to the rise in data insurance, we interviewed customers...
In today's data-driven world, gone are the days of go-with-your-gut style marketing tactics. Yet many marketing teams still struggle to combine and understand customer, campaign and sales data into...
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