Brands are primarily leveraging data management platforms (DMPs) for media optimisation. But what is next for your audience strategy to be at the forefront of the digital race?

Adobe’s DMP, Audience Manager, goes well beyond media optimisation and acquisition. Take a journey with our Adobe experts as they share key use cases of leveraging Adobe Audience Manager to enhance customer experience management. You will learn how to use your valuable data to drive business goals across your full customer journey lifecycle and not just the tip of the funnel