Your customers are exposed to over 5,000 brand messages everyday, mostly from digital channels – specifically Display. To stand out in today’s cluttered digital landscape, some of the biggest brands are leveraging automation to design, customise and deliver engaging experiences across the entire customer journey – that is experiential marketing and advertising.

Join Udipta Basumatari, Group Director, Adobe Advertising Cloud, to find out how Adobe is working closely with these brands to bring about a new way of looking at creatives as he unveils:

The evolution of creatives in advertising and its current state
The ‘sweet spot’ to tackle the seemingly paradoxical relationship between personalisation and scale
How to stitch Martech pieces together for a cohesive ad experience